More Carrier Billing Options on Android Market

[This post is by Eric Chu, Android Developer Ecosystem. —Dirk Dougherty]



Over the past year, we’ve seen very strong growth in the number of Android users around the world. To make it easier for those users to purchase their favorite apps and games on Android Market, we’re bringing Direct Carrier Billing to additional carrier networks in South Korea, the UK, and Germany.



In South Korea, we’ve begun a phased rollout of the service to users on the top two carrier networks — SK Telecom and KT Corporation. When complete, the rollout will reach more than 10 million users, who will be able to charge their Android Market purchases straight to their phone bills.



In Europe, we’re rolling out the service to users on two popular regional carriers, Vodafone UK and Vodafone DE. Initially, the service will be available only to users who have purchased their devices through Vodafone’s online and retail channels.



The new launches expand the network of carriers already offering direct billing service in the US on the T-Mobile, AT&T, and Sprint networks, and in Japan on SoftBank, KDDI, and NTT DOCOMO networks.



Direct Carrier Billing is a key payment option for users worldwide, especially in regions where credit cards are less common. We will continue to partner with more operators to offer this payment option to their Android users. Watch for more announcements in the weeks ahead.

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Multiple APK Support in Android Market

[This post is by Eric Chu, Android Developer Ecosystem. —Dirk Dougherty]

At Google I/O we announced our plans to add several new capabilities to help developers manage their products more effectively in Android Market. We’re pleased to let you know that the latest of those, multiple APK support, is now available. Multiple APK support is a new publishing option in Android Market for those developers who want extra control over distribution.

Until now, each product listing on Android Market has included a single APK file, a universal payload that is deliverable to all eligible devices — across all platform versions, screen sizes, and chipsets. Broad distribution of a single APK works very well for almost all applications and has the advantage of simplified product maintenance.

With multiple APK support, you can now upload multiple versions of an APK for a single product listing, with each one addressing a different subset of your customers. These APKs are complete, independent APKs that share the same package name, but contain code and resources to target different Android platform versions, screen sizes, or GL texture-compression formats. When users download or purchase your app, Android Market chooses the right APK to deliver based on the characteristics of the device.

When you upload multiple APK files, Android Market handles them as part of a single product listing that aggregates the app details, ratings, and comments across the APKs. All users who browse your app’s details page see the same product with the same description, branding assets, screenshots, video, ratings, and comments. Android Market also aggregates the app’s download statistics, reviews, and billing data across all of the APKs.

Multiple APK support gives you a variety of ways to control app distribution. For example, you could use it to create separate APKs for phones and tablets under the same product listing. You could also use it to take advantage of new APIs or new hardware capabilities without impacting your existing customer base.

To support this new capability, we’ve updated the Developer Console to include controls for uploading and managing APKs in a product listing — we encourage you to take a look. If you’d like to learn more about how multiple APK support works, please read the developer documentation. As always, please feel free to give us feedback on the feature through the Market Help Center.

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A New Android Market for Phones

[This post is by Eric Chu, Android Developer Ecosystem. —Dirk Dougherty]

Earlier this year, we launched several important features aimed at making it easier to find great applications on Android Market on the Web. Today, we're very excited to launch a completely redesigned Android Market client that brings these and other features to phones.

The new Market client is designed to better showcase top apps and games, engage users with an improved UI, and provide a quicker path to downloading or purchasing your products. For developers, the new Android Market client means more opportunities for your products to be merchandised and purchased.

In the home screen, we've created a new promotional page that highlights top content. This page is tiled with colorful graphics that provide instant access to featured apps and games. The page also lets users find their favorite books and movies, which will help drive even more return visits to Market.

To make it fun and easy for users to explore fresh content, we've added our app lists right to the Apps and Games home pages. Users can now quickly flip through these lists by swiping right or left, checking out what other people are downloading in the Top Paid, Top Free, Top Grossing, Top New Paid, Top New Free, and Trending lists. To keep the lists fresh and relevant, we've made them country-specific for many of the top countries.

To help you convert visitors to customers, we’ve made significant changes to the app details page. We've moved the app name and price into a compact action bar at the top of the page, so that users can quickly download or purchase your app. Directly below, users can flip through screen shots by swiping right or left, or scroll down to read your app's description, what's new, reviews, and more. To help you promote your product more effectively, the page now also includes a thumbnail link to your product video which is displayed at full screen when in landscape orientation.

For users who are ready to buy, we've streamlined the click-to-purchase flow so that users can complete a purchase in two clicks from the app details page. During the purchase, users can also see a list of your other apps, to help you cross-sell your other products.

With a great new UI, easy access to app discovery lists, a convenient purchase flow, and more types of content, we believe that the new Market client will become a favorite for users and developers alike.

Watch for the new Market client coming to your phone soon. We've already begun a phased roll-out to phones running Android 2.2 or higher — the update should reach all users worldwide in the coming weeks. We encourage you to try the update as soon as you receive it. Meanwhile, check out the video below for an early look.

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